Case Studies · Industry library
Learn finance on real companies
Pick an industry. Each case is interactive: change the numbers and see what a finance team would see.
Food & DeliveryGuided teardown
Deconstructing DoorDash
How a company reports GAAP losses while generating cash, step by step.
Open case →Consumer Tech & SocialRole-playing simulation
Project: Family Center
A crisis simulation. Pick a role, gather data under pressure, and make the call.
Open case →Software & SaaSInteractive dictionary
The Language of SaaS
ARR, NDR, CAC, LTV and payback: the metrics that drive software valuation.
Open case →Retail & E-commerceCFO case study
The Channel That Looked Fine
Blended LTV:CAC holds at 3.2x for six quarters. Channel-level data tells a different story.
Open case →Your idea here
Request a case study
Is there a company or industry you'd like me to break down? Requests open soon. I'll pick one a month and share an early preview with whoever asked.